Our young have a perceived invulnerability to ill health and hence may not take health education and health promotion too seriously. However, many habits, including health-related ones, are nurtured from a young age. Our young, therefore, lend themselves as an important target audience for health promotion interventions. New and engaging methods of delivery need to be exploited to ensure that health messages are disseminated to the young in a way which resonates with them. This presentation shares how the Health Promotion Board has engaged in innovative and youth-centric methods, such as new media, social networking media, peer-led initiatives and other creative face-to-face programmes, to empower the young to take greater control of their health and wellbeing in their youth and later in adulthood.