Children’s dietary habit is established early in their lives and will have large importance on how they develop their preference as adults.
In the effort of promoting healthier diet among their citizens, the Norwegian government and the Norwegian seafood industry with their aim of securing “future customers” joined forces in a project called “Fiskesprell” The objective was to reach out to the children and youth about the importance of seafood in their diet on “their premises”.
Get Set Go Fish was initiated by Norwegian Seafood Export Council in close cooperation with Association of Home Economists Singapore inspired by the success story of Fiskesprell in Norway.